Digital Marketing Research Journal | IJSREAT Publication

Digital Marketing Research Journal: Research Topics and Publication Guide

Digital marketing research examines how digital platforms, data, and emerging technologies influence communication between organizations and audiences. Topics may include search engine marketing, social media analytics, online consumer behaviour, content strategy, marketing automation, and the use of artificial intelligence in customer engagement.

Researchers looking for a digital marketing research journal can begin by matching their manuscript’s subject, methods, and contribution with the journal’s stated scope and submission requirements. The International Journal of Scientific Research in Engineering & Technology (IJSREAT), e-ISSN 2583-1240, describes itself as a bi-monthly, international, peer-reviewed, open-access, multidisciplinary online journal focused on science, engineering, and technology.

📊 Digital Marketing Research Areas and Paper Ideas

Digital marketing studies can use surveys, interviews, experiments, platform data, statistical modelling, or technical system evaluations. The research question should be specific, supported by appropriate evidence, and clearly connected to the chosen method.

• Social media analytics: Measuring engagement patterns and evaluating methods for analysing campaign performance.
• Search engine marketing: Studying search visibility, keyword strategies, and the measurement of digital campaign outcomes.
• Consumer behaviour: Examining online purchase decisions, trust, customer experience, and digital interactions.
• Artificial intelligence in marketing: Exploring recommendation systems, customer-service chatbots, predictive models, and responsible use of AI.
• Marketing automation: Evaluating automated workflows, customer relationship management systems, and data integration.
• Digital advertising measurement: Comparing attribution methods, conversion metrics, and campaign reporting approaches.
• Privacy and cybersecurity: Investigating data protection, consent practices, secure customer information systems, and privacy-aware analytics.
• Technology adoption: Studying the use of marketing platforms, analytics tools, and information systems in organizations.

🧩 Is Digital Marketing Within the IJSREAT Journal Scope?

IJSREAT’s supplied scope primarily covers science, engineering, and technology. It does not explicitly identify general marketing or business administration as a standalone subject area. Therefore, a manuscript focused only on conventional marketing strategy, branding, or general consumer behaviour may not directly match the listed scope.

A digital marketing paper with a substantial technical or interdisciplinary contribution may have a closer connection to the journal’s stated areas. Examples include marketing analytics systems, machine-learning models for campaign analysis, AI-based recommendation methods, data engineering for customer insights, privacy-aware analytics, or the technical evaluation of marketing information systems.

🔬 About the International Journal of Scientific Research in Engineering & Technology

IJSREAT states that it was established by academicians, educationists, engineers, and industry professionals to provide a platform for research findings, technological innovation, and fundamental advances across scientific and engineering disciplines. The journal welcomes original research papers, review articles, and technical notes within its scope.

Its listed subject areas include computer science and information technology, artificial intelligence, machine learning, data science, electrical and electronics engineering, communication engineering, mechanical and civil engineering, chemical and environmental engineering, biomedical and biotechnology engineering, robotics, automation, the Internet of Things, renewable energy, materials science, applied physics, chemistry, and mathematics.

🌐 Open Access, Peer Review, and Publication Information

IJSREAT describes its publication model as open access, allowing readers to access published work online. It also lists peer review, plagiarism screening, and an author-oriented editorial workflow among its journal features.

The journal provides target timelines for acknowledgements, review, and editorial decisions. These are stated process targets rather than guaranteed outcomes; actual timing may depend on manuscript suitability, reviewer availability, revision requirements, and editorial decisions. Acceptance is not guaranteed.

📝 Submission and Review Process

1. Prepare the manuscript: Follow the journal’s current author instructions and include the required title, abstract, keywords, references, figures, and declarations.
2. Check scope suitability: Confirm that the research question and contribution align with the journal’s science, engineering, or technology focus.
3. Submit online: Use the editorial management system to submit the manuscript and required information.
4. Initial acknowledgement: IJSREAT states that an acknowledgement is targeted within 12 hours.
5. Peer review: The journal lists expert review as part of its editorial process. Review timing may vary.
6. Editorial decision: Authors receive an editorial decision and, where applicable, revision instructions.
7. Publication steps: Following acceptance and completion of required publication procedures, authors can access the published paper and relevant documents through the system.

💻 Author Dashboard and Manuscript Tracking

IJSREAT describes an editorial management system that includes a personalized author dashboard, submission history, status updates, manuscript progress tracking, document generation, and access to certificates and published papers. Authors should refer to their account and official journal communications for the status of an individual submission.

💰 Article Processing Charges

According to the supplied IJSREAT fee information, article processing charges apply after manuscript acceptance. The listed charges are:

• Indian authors, without DOI: INR 1,200 + 18% GST
• Indian authors, with DOI: INR 1,400 + 18% GST
• Authors outside India, with DOI: USD 80

Confirm the current fee, applicable taxes, DOI arrangements, payment instructions, and any other terms directly with the journal before making a payment, as charges and policies may change.

🔎 Indexing and Abstracting Information

IJSREAT lists Google Scholar, Scribd, ISSUU, Elsevier Mendeley, EuroPub, DRJI, Academic Keys, Edocr, I2OR, PDFSR, ResearchBIB, SSRN, WorldCat, Ex Libris, Thomson Reuters Research ID, Semantic Scholar, Dimensions, and PlumX among its indexing or abstracting services.

Authors should verify the journal’s current status directly through the relevant service and their institution’s publication requirements. Inclusion or discoverability in Google Scholar does not by itself establish UGC CARE listing, institutional recognition, or acceptance for a particular academic requirement. Check the applicable official UGC and institutional sources when those criteria matter.

⚡ Low-Cost and Fast Publication: What Authors Should Check

When comparing a low cost publication option or a journal advertising fast publication and rapid publication, authors should review more than the stated fee or timeline. Check the journal’s subject scope, peer-review process, publication ethics, fee transparency, DOI arrangements, indexing claims, and the relevance of previously published papers.

A short review timeline should not replace meaningful peer review. Authors should also confirm whether the journal meets any specific requirements for their degree, institution, employer, funding body, or research assessment.

❓ Frequently Asked Questions

Can I submit a general digital marketing paper to IJSREAT?

IJSREAT’s supplied scope focuses on science, engineering, and technology and does not explicitly list general marketing as a standalone area. A paper with a clear technical contribution—such as AI, data analytics, or marketing information systems—may be more closely aligned. Confirm suitability with the editorial office before submission.

Can computer science methods be used in digital marketing research?

Yes. Research may apply computer science methods such as machine learning, data mining, natural language processing, recommendation algorithms, privacy engineering, or software systems to a digital marketing problem. The paper should explain its technical contribution and evaluate the method using appropriate evidence.

Does IJSREAT guarantee publication within three days?

The supplied journal information describes a target for decision notification within three days. This should not be interpreted as a guarantee of acceptance or publication within that period. Review and publication timing can vary.

Is Google Scholar indexing the same as UGC CARE listing?

No. Google Scholar visibility and UGC CARE status are separate matters. Authors should verify current listing and institutional requirements through the relevant official sources.

How can I ask about manuscript suitability or publication fees?

Contact the editorial office at editorinchief@ijsreat.com to ask about scope, current charges, and submission requirements.