Marketing Management Research Journal | IJSREAT Submission

Marketing Management Research Journal: Topics, Submission and Publication

Marketing management research explores how organizations understand customers, develop products and services, communicate value, and evaluate market performance. A marketing management research journal provides a scholarly platform for studies on consumer behaviour, branding, digital marketing, customer relationships, market analytics, and strategic marketing decisions.

The International Journal of Scientific Research in Engineering & Technology (IJSREAT), e-ISSN 2583-1240, describes itself as a bi-monthly, international, peer-reviewed, open-access, multidisciplinary online journal focused primarily on science, engineering, and technology research.

📣 Marketing Management Research Topics

Marketing research can address customer needs, changing market conditions, communication strategies, and the use of technology in marketing activities. The following areas may help researchers identify a focused topic and research question:

• Consumer Behaviour: Customer preferences, purchase decisions, buying patterns, consumer trust, and post-purchase satisfaction.
• Digital Marketing: Search marketing, social media campaigns, content strategy, online advertising, and digital customer engagement.
• Brand Management: Brand awareness, brand loyalty, brand positioning, reputation, and customer-based brand equity.
• Market Research: Customer surveys, market segmentation, product testing, demand analysis, and competitor research.
• Customer Relationship Management: Customer retention, service quality, loyalty programmes, and personalized communication.
• Marketing Analytics: Predictive analytics, campaign measurement, customer data analysis, and data-driven marketing decisions.
• Retail and E-commerce: Online shopping experience, omnichannel services, digital payments, and retail technology adoption.
• International Marketing: Global brand strategy, cross-cultural consumer behaviour, market entry, and international communication.
• Sustainable Marketing: Responsible promotion, consumer perceptions of sustainability, ethical advertising, and green purchasing decisions.
• Technology in Marketing: Artificial intelligence, recommendation systems, marketing automation, and customer-facing information systems.

🔎 IJSREAT Journal Scope and Marketing Research Suitability

IJSREAT states that it welcomes original research papers, review articles, and technical notes that contribute to science, engineering, and technology. Its supplied subject areas include computer science and information technology, artificial intelligence, machine learning, data science, cybersecurity, cloud computing, blockchain, and other technology-focused disciplines.

🧭 Planning a Marketing Management Research Paper

A well-structured marketing research paper should define the business or consumer problem, explain the research gap, and use a method suited to the question. Depending on the topic, researchers may use surveys, interviews, experiments, case studies, customer data analysis, or statistical modelling.

1. Select a specific topic: Narrow the subject by customer group, industry, marketing channel, location, or technology.
2. Review existing studies: Summarize relevant research and identify what remains unanswered.
3. Define objectives: Establish research questions, hypotheses, and measurable outcomes.
4. Choose the method: Explain the sampling approach, data sources, variables, and analysis process.
5. Present findings: Use clear tables, figures, and interpretations connected to the research objectives.
6. Discuss limitations: Identify constraints in the sample, data, research design, or applicability of results.
7. Check journal fit: Review the current journal scope and author instructions before submission.

🌐 About the International Journal of Scientific Research in Engineering & Technology

IJSREAT states that it was established by academicians, educationists, engineers, and industry professionals to provide a platform for original research, technological innovation, and research findings. The journal describes its role as connecting academic work with practical applications across science, engineering, and technology.

Its listed research areas include:

• Electrical, Electronics, and Communication Engineering
• Computer Science and Information Technology
• Mechanical and Civil Engineering
• Chemical and Environmental Engineering
• Biomedical Engineering and Biotechnology
• Artificial Intelligence, Machine Learning, and Data Science
• Robotics, Automation, and Internet of Things
• Renewable Energy and Sustainability
• Materials Science and Nanotechnology
• Applied Physics, Chemistry, and Mathematics

⚡ Peer Review, Fast Publication and Editorial Process

IJSREAT describes its editorial process as including peer review, open access, manuscript screening, and communication with authors. The journal lists the following response and processing targets. These are stated targets rather than guaranteed timelines; actual processing may vary depending on manuscript suitability, reviewer availability, revisions, and completion of author requirements.

1. Online submission: Manuscripts can be submitted through the editorial management system.
2. Initial acknowledgment: The journal states that acknowledgment is generally targeted within 12 hours.
3. Expert review: The listed review target is approximately 2 days.
4. Decision notification: The journal states a target of within 3 days for an editorial decision.
5. Publication and certificate: Following acceptance and completion of required steps, authors can access publication documents and the paper.

Researchers seeking fast publication or rapid publication should review the current peer-review policy and confirm whether the stated timelines apply to their manuscript type. A quick editorial response does not guarantee acceptance or publication.

🔓 Open Access and Article Processing Charges

IJSREAT describes its publication model as open access, with published articles freely available online. The journal’s supplied article processing charges are shown below. Confirm current fees, applicable taxes, DOI arrangements, and payment instructions with the journal before submitting or making payment.

When comparing low cost publication options, consider more than the processing charge. Review the journal’s scope, peer-review process, publication ethics, copyright terms, indexing information, and any institutional or funding requirements relevant to your research.

📚 Google Scholar, UGC CARE and Indexing Information

IJSREAT lists Google Scholar and several other services under its indexing and abstracting information, including Scribd, ISSUU, Elsevier Mendeley, EuroPub, DRJI, Academic Keys, Edocr, I2OR, PDFSR, ResearchBIB, SSRN, WorldCat, Ex Libris, Thomson Reuters Research ID, Semantic Scholar, Dimensions, and PlumX.

Researchers should verify indexing and journal status directly through the relevant official services and their institution’s current guidance. A journal’s stated Google Scholar visibility does not by itself establish UGC CARE listing, UGC endorsement, or acceptance by a particular university or research institution. Check current UGC CARE information and institutional publication rules before selecting a journal.

🖥️ Editorial Management System for Authors

IJSREAT describes an editorial management system with features such as:

• Author dashboard: Access to submission history and manuscript status.
• Progress tracking: Monitoring the manuscript through editorial stages.
• Document access: Availability of relevant acceptance and copyright documents when applicable.
• Downloads: Access to certificates and published papers through the system.

📝 How to Submit a Marketing Management Research Paper

Before submitting, prepare the manuscript according to the journal’s current author instructions and confirm that the topic aligns with its stated science, engineering, and technology focus. For a marketing paper with a technical or interdisciplinary approach, contact the editorial office to ask about suitability.

Submission portal:

Submit a Manuscript to IJSREAT

Editorial queries: editorinchief@ijsreat.com

✅ Marketing Research Submission Checklist

• Confirm that the research topic fits the journal’s current scope.
• Prepare an original manuscript with clear objectives and an appropriate method.
• Follow the latest manuscript formatting and submission instructions.
• Verify current publication charges, taxes, and DOI details.
• Check indexing information and institutional publication requirements independently.
• Review peer-review, publication ethics, copyright, and open-access policies.

A marketing management research paper that incorporates marketing analytics, AI applications, digital platforms, information systems, or another relevant technical dimension may be worth discussing with IJSREAT’s editorial office. Confirming scope and publication requirements in advance can help authors identify an appropriate submission route.

Visit the IJSREAT Submission Portal