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Original Article
Deep Learning-Based Sentiment Classification of Ride- Hailing Customer Reviews Using BiLSTM
Kanem Bharath Varma1
Suneel Kumar Duvvuri2
1 Student, M.Sc, Department of Computer Science, Government College (Autonomous), Rajahmundry, Andhra Pradesh, India. 2 Assistant Professor, Department of Computer Science, Government College (Autonomous), Rajahmundry, Andhra Pradesh, India.
Published Online: March-April 2026
Pages: 266-276
Cite this article
↗ . https://www.doi.org/10.59256/ijsreat.20260602034References
1. Z. Zulkarnain, I. Surjandari, and R. Wayasti, “Sentiment Analysis for Mining Customer Opinion on Twitter: A Case Study of Ride-
Hailing Service Provider,” Apr. 2018, pp. 512–516. doi: 10.1109/ICISCE.2018.00113.
2. I. Surjandari, R. A. Wayasti, E. Laoh, Zulkarnain, A. M. M. Rus, and I. Prawiradinata, “Mining public opinion on ride-hailing service
providers using aspect-based sentiment analysis,” International Journal of Technology, vol. 10, no. 4, pp. 818–828, Jul. 2019, doi:
10.14716/ijtech.v10i4.2860.
3. J. H. Kim, D. Nan, Y. Kim, and H. P. Min, “Computing the User Experience via Big Data Analysis: A Case of Uber Services,” Computers,
Materials and Continua, vol. 67, no. 3, pp. 2819–2829, Mar. 2021, doi: 10.32604/cmc.2021.014922.
4. M. Hu and B. Liu, “Mining and Summarizing Customer Reviews,” 2004.
5. D.-H. Park, J. Lee, and I. Han, “The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of
Involvement,” International Journal of Electronic Commerce, vol. 11, no. 4, pp. 125–148, 2007, doi: 10.2753/JEC1086-4415110405.
6. Pandiri Lavanya, Patinavalasa Durga Prasad, and Suneel Kumar Duvvuri, “Context-Aware Sentiment Classification of Movie Reviews
Using Bidirectional LSTM Networks,” Int. J. Sci. Res. Sci. Eng. Technol., vol. 13, no. 2, pp. 159–171, Mar. 2026, doi:
10.32628/IJSRSET261371.
7. S. K. DUVVURI, Applications of Artificial Intelligence Across Domains . Commissionerate of Collegiate Education, Government of
Andhra Pradesh , 2026. doi: 10.5281/zenodo.18623057.
8. D. P. Patinavalasa and D. Suneel Kumar, “Scalable Email Spam Detection Using BiLSTM with Large-Scale Hybrid Datasets,”
International Journal Of Recent Trends In Multidisciplinary Research, p. 96, Mar. 2026, doi: 10.59256/ijrtmr.20260602016.
9. N. Malik and M. Bilal, “Natural language processing for analyzing online customer reviews: a survey, taxonomy, and open research
challenges,” PeerJ Comput. Sci., vol. 10, 2024, doi: 10.7717/PEERJ-CS.2203.
10. F. Sebastiani, “Machine Learning in Automated Text Categorization,” 2002.
11. K. Kowsari, K. J. Meimandi, M. Heidarysafa, S. Mendu, L. E. Barnes, and D. E. Brown, “Text Classification Algorithms: A Survey,”
2019.
12. P. Amri, D. M. Suri, and Syuhada, “The Analysis of Ride Hailing User Characteristics from App Reviews,” 2024.
13. N. Fragkos and others, “A Sentiment Analysis Approach for Exploring Customer Experience and Service Quality Through Online
Reviews,” 2024.
14. B. Pang, L. Lee, and S. Vaithyanathan, “Sentiment Classification Using Machine Learning Techniques,” 2002.
15. T. Nasukawa and J. Yi, “Sentiment Analysis: Capturing Favorability Using Natural Language Processing,” 2003.
16. B. Liu and L. Zhang, “A Survey of Opinion Mining and Sentiment Analysis,” 2012.
17. R. Feldman, “Techniques and Applications for Sentiment Analysis,” 2013.
18. M. Alzate, M. Arce-Urriza, and J. Cebollada, “Mining the Text of Online Consumer Reviews to Analyze Brand Image and BrandPositioning,” 2022.
19. A. Karasenko and D. Baier, “Beyond Sentiment Analysis of Online Customer Reviews,” 2025.
20. H. Hermanto and others, “Sentiment Analysis on Gojek and Grab User Reviews Using SVM Algorithm Based on Particle Swarm
Optimization,” 2020.
21. P. Kurniawati, R. Y. Fa’rifah, and D. Witarsyah, “Sentiment Analysis of Maxim Online Transportation App Reviews Using Support
Vector Machine (SVM) Algorithm,” 2023.
22. Z. Rahman and others, “Sentiment Analysis of Gojek App Reviews on Google Play Store with Natural Language Processing Using Naive
Bayes Algorithm,” 2024.
23. M. S. Ahammad and others, “Sentiment Analysis of Various Ride Sharing Applications Reviews: A Comparative Analysis Between Deep
Learning and Machine Learning Algorithms,” 2024.
24. R. Saefullah, S. Luthfi, O. Yohandoko, and A. Prabowo, “Sentiment Analysis of Maxim App User Reviews in Indonesia Using Machine
Learning Model Performance Comparison,” International Journal of Quantitative Research and Modeling, vol. 5, no. 3, pp. 331–340,
2024.
25. A. A. Romadhoni, A. Rachmadany, and B. H. Prasojo, “Sentiment Analysis of InDrive App Usage Reviews on Google Playstore Using
Support Vector Machine (SVM) and Naïve Bayes Algorithm,” 2025.
26. Kristiyanto and Sandiva, “Comparison of Random Forest and Support Vector Machine Learning Algorithms in Sentiment Analysis of
Gojek User Reviews,” 2026.
27. S. E. Safitri and others, “User Opinion Mining on the Maxim Application Reviews Using BERT-Base Multilingual Uncased,” 2025.
28. B. Pang and L. Lee, “Opinion Mining and Sentiment Analysis,” 2008.
29. K. Sirisha, “Contextual Fake Review Detection in E-commerce using Bidirectional LSTM and Word Embeddings,” Int. J. Res. Appl. Sci.
Eng. Technol., vol. 14, no. 4, pp. 6336–6346, Apr. 2026, doi: 10.22214/ijraset.2026.80060.
30. B. Liu, Sentiment Analysis and Opinion Mining. 2012.
31. T. Mikolov, K. Chen, G. Corrado, and J. Dean, “Efficient Estimation of Word Representations in Vector Space,” 2013.
32. S. Hochreiter and J. Schmidhuber, “Long Short-Term Memory,” 1997.
33. K. Cho et al., “Learning Phrase Representations using RNN Encoder–Decoder for Statistical Machine Translation,” 2014.
Hailing Service Provider,” Apr. 2018, pp. 512–516. doi: 10.1109/ICISCE.2018.00113.
2. I. Surjandari, R. A. Wayasti, E. Laoh, Zulkarnain, A. M. M. Rus, and I. Prawiradinata, “Mining public opinion on ride-hailing service
providers using aspect-based sentiment analysis,” International Journal of Technology, vol. 10, no. 4, pp. 818–828, Jul. 2019, doi:
10.14716/ijtech.v10i4.2860.
3. J. H. Kim, D. Nan, Y. Kim, and H. P. Min, “Computing the User Experience via Big Data Analysis: A Case of Uber Services,” Computers,
Materials and Continua, vol. 67, no. 3, pp. 2819–2829, Mar. 2021, doi: 10.32604/cmc.2021.014922.
4. M. Hu and B. Liu, “Mining and Summarizing Customer Reviews,” 2004.
5. D.-H. Park, J. Lee, and I. Han, “The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of
Involvement,” International Journal of Electronic Commerce, vol. 11, no. 4, pp. 125–148, 2007, doi: 10.2753/JEC1086-4415110405.
6. Pandiri Lavanya, Patinavalasa Durga Prasad, and Suneel Kumar Duvvuri, “Context-Aware Sentiment Classification of Movie Reviews
Using Bidirectional LSTM Networks,” Int. J. Sci. Res. Sci. Eng. Technol., vol. 13, no. 2, pp. 159–171, Mar. 2026, doi:
10.32628/IJSRSET261371.
7. S. K. DUVVURI, Applications of Artificial Intelligence Across Domains . Commissionerate of Collegiate Education, Government of
Andhra Pradesh , 2026. doi: 10.5281/zenodo.18623057.
8. D. P. Patinavalasa and D. Suneel Kumar, “Scalable Email Spam Detection Using BiLSTM with Large-Scale Hybrid Datasets,”
International Journal Of Recent Trends In Multidisciplinary Research, p. 96, Mar. 2026, doi: 10.59256/ijrtmr.20260602016.
9. N. Malik and M. Bilal, “Natural language processing for analyzing online customer reviews: a survey, taxonomy, and open research
challenges,” PeerJ Comput. Sci., vol. 10, 2024, doi: 10.7717/PEERJ-CS.2203.
10. F. Sebastiani, “Machine Learning in Automated Text Categorization,” 2002.
11. K. Kowsari, K. J. Meimandi, M. Heidarysafa, S. Mendu, L. E. Barnes, and D. E. Brown, “Text Classification Algorithms: A Survey,”
2019.
12. P. Amri, D. M. Suri, and Syuhada, “The Analysis of Ride Hailing User Characteristics from App Reviews,” 2024.
13. N. Fragkos and others, “A Sentiment Analysis Approach for Exploring Customer Experience and Service Quality Through Online
Reviews,” 2024.
14. B. Pang, L. Lee, and S. Vaithyanathan, “Sentiment Classification Using Machine Learning Techniques,” 2002.
15. T. Nasukawa and J. Yi, “Sentiment Analysis: Capturing Favorability Using Natural Language Processing,” 2003.
16. B. Liu and L. Zhang, “A Survey of Opinion Mining and Sentiment Analysis,” 2012.
17. R. Feldman, “Techniques and Applications for Sentiment Analysis,” 2013.
18. M. Alzate, M. Arce-Urriza, and J. Cebollada, “Mining the Text of Online Consumer Reviews to Analyze Brand Image and BrandPositioning,” 2022.
19. A. Karasenko and D. Baier, “Beyond Sentiment Analysis of Online Customer Reviews,” 2025.
20. H. Hermanto and others, “Sentiment Analysis on Gojek and Grab User Reviews Using SVM Algorithm Based on Particle Swarm
Optimization,” 2020.
21. P. Kurniawati, R. Y. Fa’rifah, and D. Witarsyah, “Sentiment Analysis of Maxim Online Transportation App Reviews Using Support
Vector Machine (SVM) Algorithm,” 2023.
22. Z. Rahman and others, “Sentiment Analysis of Gojek App Reviews on Google Play Store with Natural Language Processing Using Naive
Bayes Algorithm,” 2024.
23. M. S. Ahammad and others, “Sentiment Analysis of Various Ride Sharing Applications Reviews: A Comparative Analysis Between Deep
Learning and Machine Learning Algorithms,” 2024.
24. R. Saefullah, S. Luthfi, O. Yohandoko, and A. Prabowo, “Sentiment Analysis of Maxim App User Reviews in Indonesia Using Machine
Learning Model Performance Comparison,” International Journal of Quantitative Research and Modeling, vol. 5, no. 3, pp. 331–340,
2024.
25. A. A. Romadhoni, A. Rachmadany, and B. H. Prasojo, “Sentiment Analysis of InDrive App Usage Reviews on Google Playstore Using
Support Vector Machine (SVM) and Naïve Bayes Algorithm,” 2025.
26. Kristiyanto and Sandiva, “Comparison of Random Forest and Support Vector Machine Learning Algorithms in Sentiment Analysis of
Gojek User Reviews,” 2026.
27. S. E. Safitri and others, “User Opinion Mining on the Maxim Application Reviews Using BERT-Base Multilingual Uncased,” 2025.
28. B. Pang and L. Lee, “Opinion Mining and Sentiment Analysis,” 2008.
29. K. Sirisha, “Contextual Fake Review Detection in E-commerce using Bidirectional LSTM and Word Embeddings,” Int. J. Res. Appl. Sci.
Eng. Technol., vol. 14, no. 4, pp. 6336–6346, Apr. 2026, doi: 10.22214/ijraset.2026.80060.
30. B. Liu, Sentiment Analysis and Opinion Mining. 2012.
31. T. Mikolov, K. Chen, G. Corrado, and J. Dean, “Efficient Estimation of Word Representations in Vector Space,” 2013.
32. S. Hochreiter and J. Schmidhuber, “Long Short-Term Memory,” 1997.
33. K. Cho et al., “Learning Phrase Representations using RNN Encoder–Decoder for Statistical Machine Translation,” 2014.
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