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- Vol. 6 Issue 2
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A Study on Factor behind Brand Switching in FMCG Products
Authors
1 Assistant Professor, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu. India. 2 II-M.Com, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu, India
Article Information
- Published In
- Volume 6, Issue 2 (2026)
- Published Online
- March-April 2026
- Pages
- 74-78
- Article Type
- Review Article
- Check for updates
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Citations
Dr. S. Mohanapriya, R.B. Tharani, “A Study on Factor behind Brand Switching in FMCG Products”, International Journal of Scientific Research in Engineering & Technology, Volume 06, Issue 02, March-April 2026, PP: 74-78.
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