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A Study on Factor behind Brand Switching in FMCG Products
Authors
1 Assistant Professor, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu. India. 2 II-M.Com, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu, India
Article Information
- Published In
- Volume 6, Issue 2 (2026)
- Published Online
- March-April 2026
- Pages
- 74-78
- Article Type
- Review Article
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Licensing
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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